B2B customer acquisition • Canada

You sell.
We find the opportunities.

RainCity Leads generates and qualifies customer opportunities so your team can focus on closing them.

No traditional agency retainer. Pay for qualified opportunities.

The RainCity pipeline
Acquire
Generate customer demand
01
Qualify
Apply agreed opportunity criteria
02
Deliver
Send qualified opportunities to your team
03
Your team works the opportunity.
We handle acquisition and qualification.
A different acquisition model

Don't pay us to market.
Pay for the opportunities we produce.

Traditional agencies sell marketing activity. RainCity builds and operates the acquisition system, then sells the resulting qualified opportunities.

Traditional agency
  • Retainer
  • Ad spend
  • Management fees
RainCity Leads
  • Qualified opportunities
  • Agreed qualification criteria
  • Pay for what we deliver
  • Reorder when we've earned it
The RainCity model

We build the pipeline.
Your team works the opportunity.

01
Acquire

RainCity builds and operates targeted customer-acquisition campaigns.

02
Qualify

Prospects are evaluated against agreed opportunity criteria.

03
Deliver

Qualified opportunities are delivered directly to your team.

04
Learn

Outcome feedback helps improve acquisition and qualification over time.

Quality before volume

A form fill isn't the product.

The value is finding the right prospect, collecting the right information and applying an agreed qualification standard before the opportunity reaches your team.

Potential qualification signals
Customer fit
Geography
Relevant need
Decision-maker status
Timing and intent
Valid contact information
Permission to be contacted where required

Qualification criteria are established with each partner and vary by opportunity type.

New partners

Your first order is our audition.

Start with an introductory opportunity order and evaluate the quality for yourself.

After that, don't reorder unless we've earned it.

Let's talk
  • Agreed qualification standard
  • Introductory partner pricing
  • No traditional agency retainer
  • No long-term agency contract
Questions

Straight answers.

RainCity generates and qualifies customer opportunities for businesses. We operate the acquisition and qualification side so our partners can focus on selling and servicing customers.

Let's talk pipeline

You sell.
We'll find the customers.

Tell us what a valuable opportunity looks like to your business.